Aurora Capital Group Signs Letters of Intent with Several European Family Offices, Locking in First Batch of Pilot Accounts
In August 2019, Aurora Capital Group signed letters of intent for asset advisory services with several European family offices in Madrid, officially securing the first pilot accounts. This progress marks the company’s transition from strategic planning and system development to the substantial launch of its business, directly providing asset management and allocation solutions to ultra-high-net-worth clients. For a young institution with a core strategy of “dual hubs in the US and Europe plus global allocation,” this marks not only a milestone in client expansion but also the first market test of its investment research system and execution capabilities.
These partner family offices are located in Spain, France, Italy, and Switzerland, managing assets ranging from hundreds of millions to billions of euros. After months of due diligence and negotiation, Aurora successfully persuaded these family offices, long reliant on the traditional European private banking system, to consider incorporating Aurora’s investment research and allocation strategies into a portion of their assets. The partnership is primarily based on asset advisory services, with Aurora providing macro-strategy advice, industry and individual stock research, risk hedging solutions, and diversified cross-border investment strategies. Actual execution and custody will remain with the client’s existing banking and brokerage systems. This asset-light, advisor-driven model allows Aurora to quickly integrate into the client’s decision-making process without incurring significant operational costs.
Key to the partnership was Aurora’s three-pillar investment research framework and cross-market research capabilities, which have been continuously refined over the past year. Prior to the official signing, the team produced customized reports for each family office, encompassing macroeconomic analysis, sector allocation recommendations, and quantitative risk assessments. Collaboratively, the New York and Madrid teams packaged the allocation logic for US stocks, European stocks, emerging markets, and alternative assets into a sustainable investment blueprint. This transatlantic research coverage, relatively rare among European family offices, has become one of Aurora’s core competitive advantages.
At the same time as signing the agreement, Aurora also established a data sharing and strategy tracking mechanism with these family offices. A dedicated client relations and research interface team will be established in Madrid to provide clients with regular market updates, risk warnings, and strategy adjustment recommendations. The New York team will oversee research input on global markets and US dollar assets, ensuring recommendations remain in sync with international capital flow trends. This dual-hub, clearly defined division of labor approach allows clients to enjoy high-end advisory services while also enabling them to dynamically adjust to market changes.
The first pilot accounts locked in this time will serve as a model for Aurora’s future expansion into the European market. After six to twelve months of operation, management plans to gradually expand advisory services based on actual investment performance, client feedback, and the maturity of the execution process. The company will also explore the possibility of transitioning some accounts to discretionary management. Internally, these accounts will serve as a real-world testbed for investment research systems, risk management models, and cross-border execution capabilities, providing data and experience to inform subsequent product innovation and market expansion.
The signing of this agreement in August 2019 not only secured Aurora Capital Group entry into Europe’s high-end wealth management landscape but also marked the beginning of its global business cycle. From strategy to execution, from system development to client onboarding, Aurora completed the crucial initial stages of an asset management organization in less than two years. The next step will be to earn long-term trust through performance and stability.
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